As soon as I went from offering broad nutrition consultations to creating bio-individual protocols based off of personal lab results, everything changed!
#1: My clients felt validated when I showed them how their top health concerns correlated with their HTMA results, which made them so much more compliant!
#2: I was able to easily turn 'free advice seekers' into paying clients because I needed to review HTMA results before I felt confident making any recommendations!
#3: I stopped worrying about "niche-ing down" because HTMA was beneficial and affordable enough for everyone!
This is why I'm on a mission to simplify HTMA and teach practitioners how to use this foundational test as a baseline for every client so you know exactly what to prioritize to help them get results!